How we write our Style Blog
Tussra's Style Blog publishes practical guides on what to wear, how to choose and how to care for ethnic wear, dresses, co-ords and bags. This page explains how those guides are made, so you can judge how far to rely on them.
Who publishes the guides
The Style Blog is published by Tussra, an online fashion marketplace operated by Hodi Fashion Private Limited, Noida, Uttar Pradesh (GSTIN 09AAHCH0428B1Z0). Guides are credited to Tussra Editorial, our in-house editorial desk.
How a guide is made
- Real questions first. Each topic starts from what shoppers actually search for and ask, so the headings and FAQs follow real queries.
- Answer first. Every guide opens with a short direct answer, then the detail, a comparison table where it helps, and a short FAQ.
- Written with AI assistance. Drafts are written with the help of AI writing tools, following a fixed brief, and then checked before they are published.
- Checked against the live catalogue. Before publishing, an automated check confirms that every product linked is in stock on Tussra and that every price quoted matches the live price. Links that go out of stock are replaced.
- Dates are verified. Festival and occasion dates are stated only when at least two calendar sources agree. Where sources disagree, the guide says so and asks you to check your local calendar.
- No invented facts. Guides do not use made-up statistics, customer quotes or "experts say" claims. Care and fabric advice is phrased as general guidance; the care label on your garment always comes first.
- Original images. Cover images are made for each guide and are not product photos or stock imagery.
What the guides will not do
- They do not name or compare other shops or marketplaces.
- They do not promise delivery times, discounts or offers.
- No brand pays to be featured in a guide. Products are chosen because they fit the topic and are in stock.
Corrections and updates
If something in a guide is wrong or out of date, email support@tussra.com with the link and we will correct it. Guides are re-checked as stock changes, and the "Updated" date on each article shows when it last changed.
Shopping facts used in the guides
Free shipping on orders over ₹799, 7-day returns on eligible items, and a size chart at tussra.com/size-chart. These are the same terms that apply at checkout.